AI-Powered Dealership Management

⚓ HELM AI

A multi-tenant SaaS platform that gives powersports, marine, and outdoor recreation dealerships AI-powered CRM, F&I deal structuring, inventory management, lead scoring, omnichannel communication, and management analytics.

7 Product Modules
7 Vehicle Segments
6+ Lender Integrations
100% Multi-Tenant
Capabilities

What HELM AI Does

💬

HELM Engage

AI omnichannel communication hub — chat, text, email, and voice with intelligent routing, sentiment analysis, and auto-responses that understand dealership context.

ChatSMSEmailVoiceAI Routing
🛡️

HELM Guard

Sales guardrails and F&I deal protection. Real-time compliance checks, payment validation, and margin analysis that prevent costly mistakes before they happen.

ComplianceF&IGuardrails
🔧

HELM Service

AI service lifecycle management with predictive maintenance scheduling, technician routing, and parts forecasting based on unit history and seasonal patterns.

ServiceSchedulingPredictive
💰

HELM Finance

Multi-lender matching engine with pre-qualification, digital retailing, and compliance automation. Integrates Sheffield Financial, Synchrony, and Octane.

LendersPre-QualDigital Retail
📣

HELM Marketing

Lead scoring, lifecycle campaigns, and reputation management. AI-powered content generation for email, SMS, and social with segment-aware personalization.

LeadsCampaignsAI Content
📦

HELM Ops

Multi-segment inventory management, floor plan tracking, and back-office accounting. Handles motorcycles, ATVs, UTVs, PWC, boats, and pontoons in one system.

InventoryFloor PlanAccounting
📊

HELM Command

Management dashboards with real-time analytics, customer lifetime value tracking, benchmarking against industry data, and AI-generated executive summaries.

AnalyticsCLVDashboards
Why HELM AI

What Sets It Apart

1. Segment-Aware Everything

Every feature understands the difference between a motorcycle, a jet ski, and a pontoon. Business logic, compliance rules, and UI all adapt per segment.

No other DMS handles 7 segments natively.

2. AI-First Architecture

Claude AI powers communication, deal analysis, content generation, and predictive analytics. Not bolted on — built into every module from day one.

3. Multi-Tenant with RLS

PostgreSQL Row-Level Security ensures complete data isolation between dealerships. One codebase, one database, infinite scale.

4. Hypermedia-Driven UI

Server-rendered HTML with HTMX — no JavaScript framework, no build step, instant loads. The fastest dealership UI in the industry.

Technology

Built With

Backend
Go 1.22+, PostgreSQL 16, Redis 7, NATS
Frontend
HTMX 2.x, htmx-r, TailwindCSS 3.x
AI/ML
Claude API, pgvector, RAG pipeline
Integrations
Twilio, DocuSign, Sheffield, Synchrony, Lightspeed DMS
Infrastructure
Docker, AWS ECS, Terraform, GitHub Actions
FAQ

Common Questions

What types of dealerships does HELM AI serve?

Powersports (motorcycles, dirt bikes, ATVs, UTVs), marine (boats, pontoons, PWC/jet skis), and outdoor recreation dealerships of any size.

Does it integrate with my existing DMS?

Yes. HELM AI integrates with Lightspeed, DX1, DockMaster, and ZiiDMS. Custom integrations available for other systems.

How does the AI actually help my dealership?

AI powers every module: auto-responding to leads, structuring F&I deals, scoring leads, predicting service needs, generating marketing content, and surfacing insights in dashboards.

Is my data isolated from other dealerships?

Absolutely. PostgreSQL Row-Level Security enforces complete tenant isolation at the database level. No dealership can ever see another's data.

What lenders are supported?

Sheffield Financial, Synchrony Bank, Octane/Roadrunner, plus Protective Asset Protection, Torque Group, and EFG Companies for F&I products.

Ready to Get Started?

See how HELM AI can transform your dealership operations with AI-powered tools built specifically for powersports and marine dealers.